Bazzoo win UK pitch for unique nationwide handyman service brand – Mr Handy Local.
The one stop service has been developed to provide a broad range of handyman service to private homes, apartments and businesses across the UK.
Distinctive green branding around a friendly ‘character’ has been created by award winning brand specialists Bazzoo from their Nottinghamshire studio.
The handyman service was launched this week (March 23rd 2017) in North Nottinghamshire and will be rolled out across the UK.
The design brief required the development of a distinctive 3D animated character that would be compelling to a broad cross section of households and businesses. The ‘Mr Handy’ character was required to work across printed materials, digital formats, vehicles, merchandise, clothing and film.
The illustrative design was proven to engender trust, professionalism and value for money with focus groups and was therefore adopted as the key component.
Print was a key mechanic in the marketing plan and a raft of printed materials were designed and printed by Bazzoo including business stationery, envelopes, customer feedback forms, leaflets and point of delivery.
An initial print run of 100k leaflets were produced to target ABC1 consumers in the Newark, Retford, Mansfield, Doncaster and Lincoln postcodes.
A responsive website was designed and built using WordPress, optimised for mobile phones, tablets and desktop computers. A digital marketing campaign including social media has been integrated into the marketing campaign. Search Engine Optimisation and Google Webmaster Tools are helping to drive new customers to the website.
In addition to Facebook, Twitter, YouTube, Google+, Pinterest and Instagram, the Houzz platform focused on interior design and decorating, landscape design and home improvement has also been implemented.
Printed & Display Materials
Letterheads, business cards, compliment slips, feedback cards, flyers, envelopes, door hangers and even a Mr Handy branded wrapper for a chocolate bar were created along with email stationery and e-newsletter.
Van Livery, Corporate Clothing and Merchandise,
The design for the van incorporated the green colour palette from the brand guidelines with an added twist – grey stripes to create a ‘property first aider’ response vehicle. The strap line ‘Your ‘ONE STOP’ local professional handyman service and ‘ONE CALL DOES IT ALL’ is prominent across all marketing collateral. A giant branded screwdriver was injection moulded and attached to the roof to further attract interest.
(Mock up of van livery)
(Mr Handy van with livery applied)
A short animated film titled ‘Who is Mr Handy?’ has been created to help explain the services offered by Mr Handy and add additional interest to the website.
If you are looking for an integrated one-stop service for your your business or would like to discuss future projects, please call Bazzoo on 01636 821607 or drop us an email.