Real Burger Co Logo

Building an Independent Burger Brand

The UK ‘s love for gourmet burgers continues to grow. Mintel Research estimates that the sector is worth over £3.3m and customers are becoming more demanding, looking for customised bread and toppings. Consequently, there has been a huge growth in independent gourmet burger bars using locally sourced ingredients.

A great example is the Real Burger Co in Newark-on-Trent. The gourmet restaurant is located in a landmark building on the historic Castlegate ‘strip’. Owner of the business, Martyn Kirby, chose award-winning brand and interactive agency, Bazzoo, to develop the look and feel of the brand across digital, display and print platforms. The Real Burger Co makes extensive use of social media to promote the business and to share regular promotions, so it was important that their posts and promotions were accompanied with quality branding – you can find Real Burger Co on Facebook, Twitter and Instagram.

Bazzoo spearheaded the design and build of their website which also included implementing a home delivery service.

A promotional film on YouTube gives potential diners a taste of the restaurant and its unique vibe.

With the success of the Newark restaurant (above), Real Burger Co have expanded and opened a second restaurant in Grantham (below), further increasing the Real Burger Co brand awareness. The branding is prominent inside and outside both of the restaurants.

A red colourway of the logo has also been created for use with the home delivery side of the business and to differentiate between the home delivery service and the restaurants.

Branding for the restaurant chain has also included point of sale materials, menus and bespoke beer labels designed by Bazzoo for bottled beers brewed exclusively by Milestone Brewery.

 

Looking to change your brand or just starting out and need branding assistance? Email Bazzoo or call 01636 821 607

You can also find us on: Facebook | Twitter | Instagram | YouTube | Vimeo

Bazzoo Share Branding Expertise at Newark Business Club’s Skills Share Session

On 7th April 2017, Bazzoo were invited by the Newark Business Club to share their experiences on branding, marketing and publicity as part of a ‘Skills Share’ session. The session included specialists from various fields sharing their knowledge and expertise to other Newark Business Club members.

Bazzoo’s James Fountain outlined examples of work undertaken for a broad cross section of clients that had been successful in establishing their brands locally, nationally and internationally.

These included Laid With Love Free Range Eggs, a ‘challenger brand’ to The Happy Egg Company which has been successfully launched in Tesco, Booths and the Co-op supermarkets. By contrast, James discussed the development of a brand for a new start up business – Mr Handy, a professional handyman service, to be rolled out across the United Kingdom. Brand collateral developed for Mr Handy included web, print, digital, film and display.

Bazzoo’s Film & Video team were on hand to cover the event and to further promote the work of Newark Business Club, one of the leading business organisations in the East Midlands.

As part of the Skills Share session, Bazzoo provided colleagues with a ‘Top Ten Branding Tips’ summary.

Bazzoo’s Top Tips on Branding and Marketing

1. Understand your customers
Identify who they are and how they think. Which factors lead them to want or need your product or service?

2. Brand identity
It is vital that there is a brand identity as this is a key element of how your company is viewed by customers. Your brand identity should remain consistent to continually reinforce values. It will help customers make the decision to buy from you as opposed to your competitors.

3. Positioning
The way you ‘position’ yourself in the market will determine how customers think about your company in relation to your competitors – are you price lead or quality driven? Whatever your chosen path, this should be reflected in your marketing copy, images and materials.

4. Keep it simple
Keep names and strap-lines short, simple and consistent. Once chosen, use the company name and strap-line in every possible means of communication to ensure future recognition and brand association.

5. Involve all staff
Your greatest assets or your biggest weakness – how you involve your staff in branding will determine how much they can help reinforce that brand. Keep them in the loop, encourage involvement and ensure a united front for the business. A cohesive staff team will appear extremely professional and trustworthy to potential customers.

6. Develop a brand strategy
Careful management of a brand on an ongoing basis will ensure the brand remains strong, clear and unaffected by outside influences. Form a plan to maintain brand values and ensure any changes are made in line with brand values.

7. Brand guidelines
A simple set of guidelines will ensure that everyone (internally and externally) can apply your brand in a consistent manner. This is crucial to ensure your potential customers develop a familiarity with, and trust of your brand and also saves money.

8. Different media
Keep a close eye on the use of your brand guidelines across different media such as newspapers, radio, print, website, social media and email marketing. Size, colour and positioning of your logo is essential and the correct use of these should be ensured at all times. Logos and promotional materials may need to be reworked and/or resized to fit a specific medium.

9. Review
Make sure all occurrences of incorrect branding are tackled as they arise and the correct guidelines are understood for the future; nipping such problems in the bud early on will avoid long-term damage.

10. Seek help from the professionals
It can be tempting to enter into a spot of DIY branding but this is generally not a good idea and can be costly in terms of time and money to address at a later date. To get some solid direction and professional advice you should seek to employ a professional creative agency who have the experience and expertise to help establish the future brand security of your company.

 

For further information on the tips provided or for help with your brand, email Bazzoo or call 01636 821 607

You can also find us on: Facebook | Twitter | Instagram | YouTube | Vimeo

Bazzoo Win Pitch For Local Handyman Service

Bazzoo win UK pitch for unique nationwide handyman service brand – Mr Handy Local.

The one stop service has been developed to provide a broad range of handyman service to private homes, apartments and businesses across the UK.

Distinctive green branding around a friendly ‘character’ has been created by award winning brand specialists Bazzoo from their Nottinghamshire studio.

The handyman service was launched this week (March 23rd 2017) in North Nottinghamshire and will be rolled out across the UK.

 

Brief

The design brief required the development of a distinctive 3D animated character that would be compelling to a broad cross section of households and businesses. The ‘Mr Handy’ character was required to work across printed materials, digital formats, vehicles, merchandise, clothing and film.

The illustrative design was proven to engender trust, professionalism and value for money with focus groups and was therefore adopted as the key component.

Print was a key mechanic in the marketing plan and a raft of printed materials were designed and printed by Bazzoo including business stationery, envelopes, customer feedback forms, leaflets and point of delivery.

An initial print run of 100k leaflets were produced to target ABC1 consumers in the Newark, Retford, Mansfield, Doncaster and Lincoln postcodes.

 

Website

A responsive website was designed and built using WordPress, optimised for mobile phones, tablets and desktop computers. A digital marketing campaign including social media has been integrated into the marketing campaign.  Search Engine Optimisation and Google Webmaster Tools are helping to drive new customers to the website.

Mr Handy Website

In addition to Facebook, Twitter, YouTube, Google+, Pinterest and Instagram, the Houzz platform focused on interior design and decorating, landscape design and home improvement has also been implemented.

 

Printed & Display Materials

Letterheads, business cards, compliment slips, feedback cards, flyers, envelopes, door hangers and even a Mr Handy branded wrapper for a chocolate bar were created along with email stationery and e-newsletter.

 

Van Livery, Corporate Clothing and Merchandise,

The design for the van incorporated the green colour palette from the brand guidelines with an added twist – grey stripes to create a ‘property first aider’ response vehicle. The strap line ‘Your ‘ONE STOP’ local professional handyman service and ‘ONE CALL DOES IT ALL’ is prominent across all marketing collateral. A giant branded screwdriver was injection moulded and attached to the roof to further attract interest.

 

Animation

A short animated film titled ‘Who is Mr Handy?’ has been created to help explain the services offered by Mr Handy and add additional interest to the website.

 

If you are looking for an integrated one-stop service for your your business or would like to discuss future projects, please call Bazzoo on 01636 821607 or drop us an email.

 

Communications Review Leads to New Brand Image for Hoteliers and B&Bs

Newark Accommodation Providers (NAP) members formally engaged brand specialists – Bazzoo, to conduct a review of their marketing communications strategy.  Research demonstrated that the name NAP had little resonance with stakeholders outside of the group, whilst its website under the Visit Newark label had very good appeal and relevance to the  group’s target market, visitors to Newark-on-Trent and the surrounding areas.  Visitor numbers to the website were very good and an analysis through Webmaster Tools demonstrated wide engagement with the website from the UK and abroad. In terms of Google rankings, the site consistency came top with visitors looking to identify ‘what was on’ in the area and where they might stay.

Bazzoo facilitated a brand workshop attended by key stakeholders where a series of mood boards, brand designs and colourways were considered along with the Visit Newark descriptor.

The group which includes award-winning boutique hotels, elegant guest houses, chic B&Bs and self-catering organisations adopted Visit Newark as the name that best described the essence of the group’s key mission, ‘to encourage more visitors to stay overnight in the area’. 

With the new name for the group unanimously adopted, the brand review considered which channels and mediums were best and most cost-effective to target their target audience. The conclusion was a ‘one stop shop’ website where individuals and visitors could identify in one place what was on in the immediate and surrounding areas together with what accommodation options were available by style and lifestyle requirement.

In addition, the Visit Newark website would make recommendations on ‘what to do’ based on a cross sections of visitor demographics.  The group considered data from members, UK and local hotel & visitor trends, national tourism forecasts and key visitor economy metrics for the Newark, Sherwood & Lincoln areas when considering what to include.  Sources included Hotstats, NSNC Steam, Nomis, D2N2, East Midlands Chamber and NSDC.

The website includes information from NSDC, Experience Nottingham and the Newark Town Team.

Complimenting the website is a film identifying the key visitor attractions based on distance from Newark and such include the areas of Lincoln, Sherwood, Southwell and Dukeries areas. Visit Newark members are working hard to actively promote these attractions signposting them from the website and from within individual establishments.

Richard Whiles of Visit Newark said “Bazzoo were fantastic. They interpreted our brief designing new brand, website and promotional film. They delivered the project on time and within budget. The team were a pleasure to work with.”

Visit Newark are also working alongside Totally Locally Newark to promote local independent shops and reference is made both on the promotional film and the website.

Alongside the website and film is a Mobile App that can be downloaded from the Apple or Google Play stores. A PR and digital campaign will support the Visit Newark brand.

 

Background
Newark is a market town steeped in history with its dramatic castle guarding the gateway to the town where King John was poisoned and died. The Castle features prominently in the newly opened National Civil War Centre telling the story of how Oliver Cromwell fought battles against the Royalists and how Newark came under siege on three occasions.
The area is within easy reach of Nottingham for the sporting and cultural centres, the Roman City of Lincoln with its Castle and Cathedral and on the edge of Sherwood Forest – home of Robin Hood. Newark is the perfect base for exploring the heart of England or a stop over en route to the North. You can be sure of great hospitality and charm wherever you choose to stay.

 

For further information or to discuss future projects, please call Bazzoo on 01636 821607 or drop us an email.

 

Train Passing Reservoir

Responsive Website Steams Ahead For Midland Railway

Major tourist attraction, Midland Railway – Butterley (MR-B), awarded its contract to build a new responsive website to Nottinghamshire brand and interactive agency, Bazzoo.

MR-B is much more than a restored railway, it provides a day out for the whole family with model and miniature railways, play area, picnic areas, cafes and a country park as well as heritage steam and diesel locomotives operating and a host of other attractions.

Special attractions include Thomas the Tank Engine, a vintage steam engines, diesel engines and other railway related items from yesteryear.

Visitors can take a nostalgic trip on one of their heritage trains, immerse themselves in heritage railway culture, explore the museums at Swanwick Junction, take a walk in the country park or enjoy one of the regular special attractions, i.e. Santa Claus Express.

Every visit is different, with some attractions open on certain days and locomotives and rolling stock being moved.

Screen Shot 2017-01-27 at 13.40.14The web brief was to bring to life the essence and culture of the attraction to new and existing visitors through a new mobile friendly website.  Careful thought was given to the structure and navigation of the site to enable visitors understand the full range of attractions and facilities available.

Quick links enable seamless links to many of the services on offer including; planning your visit, eat drink & shop, footplate experience, guided tours, weddings and school visits.

An online calendar lists the trains available each day and customers can click through and purchase a ticket for one of the daily trains. A ticker tape provides up-to-date information 24/7.

A video also produced by Bazzoo gives viewers a birds eye view of the site and a taster of many of the exciting and unique attractions.

A full suite of analytics tools have been built into the site which incorporates the latest Google SEO techniques.

Social media and email marketing have also been implemented as part of the interactive strategy developed by Bazzoo for the Midland Railway Trust.

You can check out the new Midland Railway – Butterley website by clicking here.

For further information or to discuss future projects, please give us a call on 01636 821607 or drop us an email.