The Mark of A Great Sculpture Exhibition

From 29th July-10th September, Marks Hall Gardens & Arboretum will be hosting an exhibition of sculpture in its magnificent grounds.

The event was produced by Sculpture Events and Bazzoo who have built an enviable reputation for mounting major outdoor sculpture events across the U.K.,  this has included Doddington Hall near Lincoln, Coughton Court – a National Trust property in Warwickshire, Sculpture in The Sanctuary in Nottinghamshire, Greyfriars’ in Worcester which included a sculpture trail along historic Friar Street.

Bazzoo have also organised a specialist sculpture showcase for ONEOFONE Ltd at Top Marques in Monaco and more recently, have designed and installed a major exhibition in Newark celebrating the life of T.E. Lawrence aka ‘Lawrence of Arabia’.

Following on from these successes, Bazzoo have been working closely with Essex based Marks Hall and its marketing team to deliver their second fine exhibition of sculpture which opens this weekend (29th July).

The sculptural extravaganza will be opened by Dr Charles Saumarez Smith CBE, Secretary & Chief Executive of the Royal Academy, London and features the work of Mel Fraser in Gondwanaland.

A dedicated website has been built to showcase the exhibition and provide details of over 60 national and international sculptors who will be exhibiting over 300 pieces of art. To support the event, a 32 page brochure has been produced together with leaflets, posters, invitations and film (a review of the 2015 event can be viewed below).

(Postcard – both sides)

 

An important aspect of the event is to engage with sponsors, supporters and the volunteers who have worked to maximise the publicity they receive from the event and to acknowledge their support.

Sculpture at Marks Hall runs from 29th July to 10th September.

Bazzoo continues to grow its exhibition and events business, working with clients across the United Kingdom and welcome enquiries from companies looking to refresh their services. For an informal chat with the team at Bazzoo, call us on 01636 821 607 or email studio@bazzoo.co.uk

A Glittering Partnership

Bazzoo have been working with Wish Upon A Sparkle, a fun and exciting brand who specialise in face and body glitter make-up. Over the past few months, Wish Upon A Sparkle and Bazzoo have been creating marketing collateral to further develop the ‘Sparkle’ brand and drive sales. A key strategy has been to target the festival season where there are a larger number of potential customers and would see great opportunities to raise the profile of the brand and build loyalty.

Product brochures have designed in tandem with an e-commerce website to build a new sales distribution channel whilst demonstrations and private parties engage instant participation and advocates.


 

Positioning of the product through improved packaging and labelling has helped to improve the customer experience and has simplified order fulfilment.


The ‘go to’ event for Wish Upon A Sparkle was the British Style Collective presented by The Clothes Show in Liverpool.  A huge open plan stand designed by Bazzoo in the main thoroughfare adjacent to some of the world’s leading fashion and retail brands (River Island, John Lewis, Oasis, Nair, Monsoon, Glamour, The Body Shop, etc.) ensured record numbers of visitors to the stand with a bevvy of celebrities present including Vogue Williams, Kimberley Walsh, Mollie King, Sarah Ashcroft and Lisa Snowdon.

 

 

Bazzoo continues to grow its exhibition and display business, working with clients across the United Kingdom and welcome enquiries from companies looking to refresh their exhibition presence. To get in touch with the team at Bazzoo, call us on 01636 821607 or email studio@bazzoo.co.uk

 

 

Making An Exhibition A Cereal Event

Specialist exhibition and display agency, Bazzoo, designed and installed this year’s trade stand for Hutchinsons at Cereals 2017, the UK’s leading technical agriculture event attracting over 20,000 visitors.  A high profile visible presence was the brief for the event which is an integral element of the group’s marketing strategy. This aims to raise the profile of Hutchinsons Group as dynamic forward looking Crop Production Specialists and innovators  of effective agronomy solutions including Omnia Precision, Healthy Soils and Plant Vision.

A flexible, tensioned fabric (TFS) double sided display system was used to dress the marquee which enabled the client to vary the messaging according to the audience (which varied during the day and included press briefings) whilst at the same time allowing zoning within the marquee.

The TFS portrayed very large high quality images and illustrations which where used widely by the press to provide an interesting background to their press shots which included the final of the “Cereals Challenge’, Hutchinsons and Velcourt and supported by the British Guild of Agricultural Writers.

It was also important that the stands could be used again for a multitude of events including regional technology centres.

In addition to the display stands, module TV displays, hanging graphics and customised merchandise were used to highlight the key brand attributes. Printed catalogues also supported the launch of Omnia Precision, Plant Vision and Healthy Soils.

 

 

On the television screen, informative technical videos of their Omnia Precision agronomy software and the latest cost of production analysis provided visitors with an under. Bazzoo also embedded some novel animated  infographics into the film.

Illustrated below are some of graphic displays at the event which provide a glimpse at the innovation central to the future of farming.

With such a high volume of traffic around the event, the Hutchinsons stands had plenty of exposure and were seen by thousands of people.

 

If you are requiring exhibition stands for your business or event, get in touch with the team at Bazzoo on 01636 821607 or email studio@bazzoo.co.uk

Real Burger Co Logo

Building an Independent Burger Brand

The UK ‘s love for gourmet burgers continues to grow. Mintel Research estimates that the sector is worth over £3.3m and customers are becoming more demanding, looking for customised bread and toppings. Consequently, there has been a huge growth in independent gourmet burger bars using locally sourced ingredients.

A great example is the Real Burger Co in Newark-on-Trent. The gourmet restaurant is located in a landmark building on the historic Castlegate ‘strip’. Owner of the business, Martyn Kirby, chose award-winning brand and interactive agency, Bazzoo, to develop the look and feel of the brand across digital, display and print platforms. The Real Burger Co makes extensive use of social media to promote the business and to share regular promotions, so it was important that their posts and promotions were accompanied with quality branding – you can find Real Burger Co on Facebook, Twitter and Instagram.

Bazzoo spearheaded the design and build of their website which also included implementing a home delivery service.

A promotional film on YouTube gives potential diners a taste of the restaurant and its unique vibe.

With the success of the Newark restaurant (above), Real Burger Co have expanded and opened a second restaurant in Grantham (below), further increasing the Real Burger Co brand awareness. The branding is prominent inside and outside both of the restaurants.

A red colourway of the logo has also been created for use with the home delivery side of the business and to differentiate between the home delivery service and the restaurants.

Branding for the restaurant chain has also included point of sale materials, menus and bespoke beer labels designed by Bazzoo for bottled beers brewed exclusively by Milestone Brewery.

 

Looking to change your brand or just starting out and need branding assistance? Email Bazzoo or call 01636 821 607

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Bazzoo Share Branding Expertise at Newark Business Club’s Skills Share Session

On 7th April 2017, Bazzoo were invited by the Newark Business Club to share their experiences on branding, marketing and publicity as part of a ‘Skills Share’ session. The session included specialists from various fields sharing their knowledge and expertise to other Newark Business Club members.

Bazzoo’s James Fountain outlined examples of work undertaken for a broad cross section of clients that had been successful in establishing their brands locally, nationally and internationally.

These included Laid With Love Free Range Eggs, a ‘challenger brand’ to The Happy Egg Company which has been successfully launched in Tesco, Booths and the Co-op supermarkets. By contrast, James discussed the development of a brand for a new start up business – Mr Handy, a professional handyman service, to be rolled out across the United Kingdom. Brand collateral developed for Mr Handy included web, print, digital, film and display.

Bazzoo’s Film & Video team were on hand to cover the event and to further promote the work of Newark Business Club, one of the leading business organisations in the East Midlands.

As part of the Skills Share session, Bazzoo provided colleagues with a ‘Top Ten Branding Tips’ summary.

Bazzoo’s Top Tips on Branding and Marketing

1. Understand your customers
Identify who they are and how they think. Which factors lead them to want or need your product or service?

2. Brand identity
It is vital that there is a brand identity as this is a key element of how your company is viewed by customers. Your brand identity should remain consistent to continually reinforce values. It will help customers make the decision to buy from you as opposed to your competitors.

3. Positioning
The way you ‘position’ yourself in the market will determine how customers think about your company in relation to your competitors – are you price lead or quality driven? Whatever your chosen path, this should be reflected in your marketing copy, images and materials.

4. Keep it simple
Keep names and strap-lines short, simple and consistent. Once chosen, use the company name and strap-line in every possible means of communication to ensure future recognition and brand association.

5. Involve all staff
Your greatest assets or your biggest weakness – how you involve your staff in branding will determine how much they can help reinforce that brand. Keep them in the loop, encourage involvement and ensure a united front for the business. A cohesive staff team will appear extremely professional and trustworthy to potential customers.

6. Develop a brand strategy
Careful management of a brand on an ongoing basis will ensure the brand remains strong, clear and unaffected by outside influences. Form a plan to maintain brand values and ensure any changes are made in line with brand values.

7. Brand guidelines
A simple set of guidelines will ensure that everyone (internally and externally) can apply your brand in a consistent manner. This is crucial to ensure your potential customers develop a familiarity with, and trust of your brand and also saves money.

8. Different media
Keep a close eye on the use of your brand guidelines across different media such as newspapers, radio, print, website, social media and email marketing. Size, colour and positioning of your logo is essential and the correct use of these should be ensured at all times. Logos and promotional materials may need to be reworked and/or resized to fit a specific medium.

9. Review
Make sure all occurrences of incorrect branding are tackled as they arise and the correct guidelines are understood for the future; nipping such problems in the bud early on will avoid long-term damage.

10. Seek help from the professionals
It can be tempting to enter into a spot of DIY branding but this is generally not a good idea and can be costly in terms of time and money to address at a later date. To get some solid direction and professional advice you should seek to employ a professional creative agency who have the experience and expertise to help establish the future brand security of your company.

 

For further information on the tips provided or for help with your brand, email Bazzoo or call 01636 821 607

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