Build Customer Loyalty and Better Brand Understanding Through Your Website

Are you continually disappointed with how bland some websites appear with little thought to user experience and how they might wish to navigate. Web platforms are continually developing and as such there are many features that you can add to your website to improve the user experience and to extend the length of time they spend on your site.

These enhancements  are not gimmicks, they genuinely improve the functionality and engagement of your website enabling visitors to understand more about your business and to engage with it.

We examine a few of these innovations:

Responsive design for mobile and tablet devices

A responsive website is a must as visitors to your website will be accessing it on a range of devices including mobile phones, tablets, laptops and PCs. With the differing screen sizes and resolutions, your website must be optimised so that visitors can view the content as intended, if not, you will disappoint visitors and your website will be marked down by search engines and appear lower down on the rankings.

Animated Pages

Using animations in a website is another option to consider as these can make not only make the website more engaging but it can be a helpful technique to get across complicated information or statistics. Animated infographics are increasingly being used to bring data to life. Animations can run automatically when the page loads or can be activated when the user scrolls through that section of the page.

 

Video for Web

Did you know that attention spans for those visiting websites can be as little as ten seconds. One way to grab attention and encourage visitors to linger a little longer is to include a short video or animation on the home page.

Research suggests that your website is over 50 times more likely to appear on the first page of Google if your website contains a video.

What’s more, the film clip/video can convey much more about your business and its personality together with the range of services you offer.

Alternatively, you can also include video as part of the header of your website.

 

The video mash-up below highlights some innovative web techniques from membership directories to designing your own beer label.

For an initial free consultation , book an appointment with James at Bazzoo.

Good Design & Functionality Key To Driving Website Traffic

In today’s world, a website should look good and be easy to use, regardless of the device it is viewed on.

Bazzoo can make sure that your website is professional and appealing to all of your customers and we are more than happy to conduct a free audit of your existing website.

The following websites have all been built to be responsive – they cover a broad cross-section of businesses and include many bespoke functions.

Eastwood Anglo
Eastwood Anglo
Multi-page responsive website for finance company
FoxCraft Consulting
FoxCraft Consulting
Multi-page responsive website for a consultancy company
Greensand Energy
Greensand Energy
Multi-page website for a plant and energy company
John Starkey
John Starkey
Multi-page responsive website for an apple juice company
Midland Railway - Butterley
Midland Railway – Butterley
Multi-page responsive website with event calendar and ticket selling for a tourist attraction
Milestone Brewery
Milestone Brewery
Online e-commerce shop responsive website with bespoke design your own label feature
Mr Handy
Mr Handy
Multi-page responsive website for a local handyman franchise
Omnia Precision
Omnia Precision
Multi-page responsive website for agriculture company
The Real Burger Co
The Real Burger Co
Multi-page responsive website for a chain of restaurants in the East Midlands

 

The Real Fish & Chip Co
The Real Fish & Chip Co
Multi-page responsive website for a chain of restaurants in the East Midlands
Visit Newark
Visit Newark
Multi-page responsive website with interactive map promoting tourist destinations within Nottinghamshire
Wiseweight Academy
Wiseweight Academy
Multi-page responsive website for dealing with people with eating disorders

 

A website gives you an online presence, raises the profile of your business and sets out your credentials as an established or new business.

Customers, clients, suppliers and those curious, use your website to quickly find out everything they need to know about your business, products and services – it is therefore essential that you portray the right image for your website and business.

Quality and professionalism must shine through as a poor website can have an adverse effect and drive customers away.

Bazzoo are a full-service web design agency established over 12 years in the Nottinghamshire area, working with clients in the U.K. and abroad.

We offer bespoke website designs with hosting, domain names, technical support, search engine optimisation (SEO), social media integration and more.

If your current website is not responsive, we strongly recommend that you consider an upgrade. A responsive website will be optimised to look great on all devices (desktop/tablets/phones).

We strongly recommend that you adopt the latest advancements in CSS and HTML to resize and reformat the content on your website to make it look good on any screen.

For an initial free consultation, book an appointment with James at Bazzoo.

Targeted Marketing Campaigns Develop New Business

Egg-cellent Packaging Concepts
Booths Supermarkets
International Assignment Brand Development
Hitachi & Johnson Controls
Peddling The District
Tour of Britain Legacy Project
Amazing – Print & Display
Kelham Hall & Country Park
Top Marks for Event Marketing
Marks Hall Gardens & Arboretum
Cereal Exhibitors – Design & Build
Hutchinsons Group
Glittering Design, Web & Print
Wish Upon A Sparkle
Animated Storytelling & Web
Omnia Precision Agronomy
Just The Tipple Website & Packaging Design
Milestone Brewery
Cut Above The Rest – Film & Web
Inizio Hair
Dish of The Day – Branding
The Real Fish & Chip Co
The Real Burger Co
Event Management
Silicon Forest

As a proud independent brand and interactive agency, Bazzoo work with clients nationally and internationally to craft marketing campaigns that drive sales and create brand awareness.

Our experienced strategists regularly conduct marketing audits to determine the effectiveness and consistency of brand and marketing collateral – both print and digital. In addition, we regularly review how a client’s brand can be updated (working with focus groups and key customers) and refined as markets mature or develop and where new product ranges or shifts in customer demographics.

The examples of recent projects covering design, digital, display and events we hope might provide inspiration for those looking for a step change in their marketing activity.

Not all projects are complex or expensive, sometimes it’s as simple as updating a logo, strap-line or colourway. In other circumstances, a marketing audit might reveal deficiencies in a client’s website. At its most basic level, this could be reprogramming and reordering a website to make it more suitable for viewing on mobile and tablet devices. This process is often accompanied by development of a client’s social media presence.

Where a company has detailed technical or promotional literature, experience shows that this does not always keep pace with the digital presence. In many instances, we have reviewed and updated printed literature as it is preferred by some clients.

As with print, display materials might look outdated and old fashioned. If this is the case, then there may be an opportunity to evaluate the latest exhibition stands which are generally lighter and easier to assemble with excellent print quality and definition.

If it’s marketing advice, strategy or research you’re after, our experienced team are happy to advise on the best strategies and tactics to grow your business.

For an initial free consultation, book an appointment with James at Bazzoo.

Feeling fruity with the Bramley Apple man

Famed for its incredible fruit juices John Starkey the eponymous Bramley Apple man went to award – winning brand and interactive agency Bazzoo to design and build a new responsive website.

The website builds on Sir John Starkey’s 100 year heritage and the Bramley Apple legend which has resonance with consumers across the world.  John Starkey fruit juices which include Original Bramley, Bramley & Cox, Old English Blend, Discovery and Bramley & Blackberry.

The juices have a fast growing and very loyal customer base and are available at leading independent grocers, farm shops and delicatessens across the East Midlands, London and the home counties. The website has a helpful interactive map listing where you can buy their products. Fine food stores include Chatsworth, Welbeck, Doddington Hall and Uncle Henrys.

In addition juices are available in many of the UK’s most notable restaurants, pubs and eateries including Hambleton Hall and Harts Nottingham

Innovation has played a big part in the development of the business and their juice pouches won Rural Innovation of the year.

Bazzoo has extensive experience in FMCG building brands and working on campaigns for products across the UK’s leading supermarkets and independent grocers and delicatessens. This includes the development of point of sale material.

For an informal chat with the team at Bazzoo, call us on 01636 821 607 or email studio@bazzoo.co.uk

The Mark of A Great Sculpture Exhibition

From 29th July-10th September, Marks Hall Gardens & Arboretum will be hosting an exhibition of sculpture in its magnificent grounds.

The event was produced by Sculpture Events and Bazzoo who have built an enviable reputation for mounting major outdoor sculpture events across the U.K.,  this has included Doddington Hall near Lincoln, Coughton Court – a National Trust property in Warwickshire, Sculpture in The Sanctuary in Nottinghamshire, Greyfriars’ in Worcester which included a sculpture trail along historic Friar Street.

Bazzoo have also organised a specialist sculpture showcase for ONEOFONE Ltd at Top Marques in Monaco and more recently, have designed and installed a major exhibition in Newark celebrating the life of T.E. Lawrence aka ‘Lawrence of Arabia’.

Following on from these successes, Bazzoo have been working closely with Essex based Marks Hall and its marketing team to deliver their second fine exhibition of sculpture which opens this weekend (29th July).

The sculptural extravaganza will be opened by Dr Charles Saumarez Smith CBE, Secretary & Chief Executive of the Royal Academy, London and features the work of Mel Fraser in Gondwanaland.

A dedicated website has been built to showcase the exhibition and provide details of over 60 national and international sculptors who will be exhibiting over 300 pieces of art. To support the event, a 32 page brochure has been produced together with leaflets, posters, invitations and film (a review of the 2015 event can be viewed below).

(Postcard – both sides)

 

An important aspect of the event is to engage with sponsors, supporters and the volunteers who have worked to maximise the publicity they receive from the event and to acknowledge their support.

Sculpture at Marks Hall runs from 29th July to 10th September.

Bazzoo continues to grow its exhibition and events business, working with clients across the United Kingdom and welcome enquiries from companies looking to refresh their services. For an informal chat with the team at Bazzoo, call us on 01636 821 607 or email studio@bazzoo.co.uk