Bazzoo Win Pitch For Local Handyman Service

Bazzoo win UK pitch for unique nationwide handyman service brand – Mr Handy Local.

The one stop service has been developed to provide a broad range of handyman service to private homes, apartments and businesses across the UK.

Distinctive green branding around a friendly ‘character’ has been created by award winning brand specialists Bazzoo from their Nottinghamshire studio.

The handyman service was launched this week (March 23rd 2017) in North Nottinghamshire and will be rolled out across the UK.

 

Brief

The design brief required the development of a distinctive 3D animated character that would be compelling to a broad cross section of households and businesses. The ‘Mr Handy’ character was required to work across printed materials, digital formats, vehicles, merchandise, clothing and film.

The illustrative design was proven to engender trust, professionalism and value for money with focus groups and was therefore adopted as the key component.

Print was a key mechanic in the marketing plan and a raft of printed materials were designed and printed by Bazzoo including business stationery, envelopes, customer feedback forms, leaflets and point of delivery.

An initial print run of 100k leaflets were produced to target ABC1 consumers in the Newark, Retford, Mansfield, Doncaster and Lincoln postcodes.

 

Website

A responsive website was designed and built using WordPress, optimised for mobile phones, tablets and desktop computers. A digital marketing campaign including social media has been integrated into the marketing campaign.  Search Engine Optimisation and Google Webmaster Tools are helping to drive new customers to the website.

Mr Handy Website

In addition to Facebook, Twitter, YouTube, Google+, Pinterest and Instagram, the Houzz platform focused on interior design and decorating, landscape design and home improvement has also been implemented.

 

Printed & Display Materials

Letterheads, business cards, compliment slips, feedback cards, flyers, envelopes, door hangers and even a Mr Handy branded wrapper for a chocolate bar were created along with email stationery and e-newsletter.

 

Van Livery, Corporate Clothing and Merchandise,

The design for the van incorporated the green colour palette from the brand guidelines with an added twist – grey stripes to create a ‘property first aider’ response vehicle. The strap line ‘Your ‘ONE STOP’ local professional handyman service and ‘ONE CALL DOES IT ALL’ is prominent across all marketing collateral. A giant branded screwdriver was injection moulded and attached to the roof to further attract interest.

 

Animation

A short animated film titled ‘Who is Mr Handy?’ has been created to help explain the services offered by Mr Handy and add additional interest to the website.

 

If you are looking for an integrated one-stop service for your your business or would like to discuss future projects, please call Bazzoo on 01636 821607 or drop us an email.

 

Communications Review Leads to New Brand Image for Hoteliers and B&Bs

Newark Accommodation Providers (NAP) members formally engaged brand specialists – Bazzoo, to conduct a review of their marketing communications strategy.  Research demonstrated that the name NAP had little resonance with stakeholders outside of the group, whilst its website under the Visit Newark label had very good appeal and relevance to the  group’s target market, visitors to Newark-on-Trent and the surrounding areas.  Visitor numbers to the website were very good and an analysis through Webmaster Tools demonstrated wide engagement with the website from the UK and abroad. In terms of Google rankings, the site consistency came top with visitors looking to identify ‘what was on’ in the area and where they might stay.

Bazzoo facilitated a brand workshop attended by key stakeholders where a series of mood boards, brand designs and colourways were considered along with the Visit Newark descriptor.

The group which includes award-winning boutique hotels, elegant guest houses, chic B&Bs and self-catering organisations adopted Visit Newark as the name that best described the essence of the group’s key mission, ‘to encourage more visitors to stay overnight in the area’. 

With the new name for the group unanimously adopted, the brand review considered which channels and mediums were best and most cost-effective to target their target audience. The conclusion was a ‘one stop shop’ website where individuals and visitors could identify in one place what was on in the immediate and surrounding areas together with what accommodation options were available by style and lifestyle requirement.

In addition, the Visit Newark website would make recommendations on ‘what to do’ based on a cross sections of visitor demographics.  The group considered data from members, UK and local hotel & visitor trends, national tourism forecasts and key visitor economy metrics for the Newark, Sherwood & Lincoln areas when considering what to include.  Sources included Hotstats, NSNC Steam, Nomis, D2N2, East Midlands Chamber and NSDC.

The website includes information from NSDC, Experience Nottingham and the Newark Town Team.

Complimenting the website is a film identifying the key visitor attractions based on distance from Newark and such include the areas of Lincoln, Sherwood, Southwell and Dukeries areas. Visit Newark members are working hard to actively promote these attractions signposting them from the website and from within individual establishments.

Richard Whiles of Visit Newark said “Bazzoo were fantastic. They interpreted our brief designing new brand, website and promotional film. They delivered the project on time and within budget. The team were a pleasure to work with.”

Visit Newark are also working alongside Totally Locally Newark to promote local independent shops and reference is made both on the promotional film and the website.

Alongside the website and film is a Mobile App that can be downloaded from the Apple or Google Play stores. A PR and digital campaign will support the Visit Newark brand.

 

Background
Newark is a market town steeped in history with its dramatic castle guarding the gateway to the town where King John was poisoned and died. The Castle features prominently in the newly opened National Civil War Centre telling the story of how Oliver Cromwell fought battles against the Royalists and how Newark came under siege on three occasions.
The area is within easy reach of Nottingham for the sporting and cultural centres, the Roman City of Lincoln with its Castle and Cathedral and on the edge of Sherwood Forest – home of Robin Hood. Newark is the perfect base for exploring the heart of England or a stop over en route to the North. You can be sure of great hospitality and charm wherever you choose to stay.

 

For further information or to discuss future projects, please call Bazzoo on 01636 821607 or drop us an email.

 

Train Passing Reservoir

Responsive Website Steams Ahead For Midland Railway

Major tourist attraction, Midland Railway – Butterley (MR-B), awarded its contract to build a new responsive website to Nottinghamshire brand and interactive agency, Bazzoo.

MR-B is much more than a restored railway, it provides a day out for the whole family with model and miniature railways, play area, picnic areas, cafes and a country park as well as heritage steam and diesel locomotives operating and a host of other attractions.

Special attractions include Thomas the Tank Engine, a vintage steam engines, diesel engines and other railway related items from yesteryear.

Visitors can take a nostalgic trip on one of their heritage trains, immerse themselves in heritage railway culture, explore the museums at Swanwick Junction, take a walk in the country park or enjoy one of the regular special attractions, i.e. Santa Claus Express.

Every visit is different, with some attractions open on certain days and locomotives and rolling stock being moved.

Screen Shot 2017-01-27 at 13.40.14The web brief was to bring to life the essence and culture of the attraction to new and existing visitors through a new mobile friendly website.  Careful thought was given to the structure and navigation of the site to enable visitors understand the full range of attractions and facilities available.

Quick links enable seamless links to many of the services on offer including; planning your visit, eat drink & shop, footplate experience, guided tours, weddings and school visits.

An online calendar lists the trains available each day and customers can click through and purchase a ticket for one of the daily trains. A ticker tape provides up-to-date information 24/7.

A video also produced by Bazzoo gives viewers a birds eye view of the site and a taster of many of the exciting and unique attractions.

A full suite of analytics tools have been built into the site which incorporates the latest Google SEO techniques.

Social media and email marketing have also been implemented as part of the interactive strategy developed by Bazzoo for the Midland Railway Trust.

You can check out the new Midland Railway – Butterley website by clicking here.

For further information or to discuss future projects, please give us a call on 01636 821607 or drop us an email.

 

isas Report

The Essence Of Compelling Annual Reports and Financial Presentations

Screen Shot 2017-01-25 at 15.00.53The production of annual reports and financial presentations is a key specialism of Bazzoo. a Nottinghamshire based award winning brand and interactive agency.

Established over 12 years ago, we have worked on assignments in the private, public and not-for-profit sectors.

The essence of producing compelling reports that resonate with your stakeholders and win new advocates is to ensure that they are well-designed, easy to navigate and presented in the right format.

Annual reports are an effective way to present company or organisational milestones from the previous year, as well as highlight your  organisation’s culture.

Giving your report a theme, together with the judicious use of infographics and photography has an important part to play, enabling  often-complex or highly technical information to be presented in an easily understood and digestible format.Screen Shot 2017-01-25 at 14.54.20

The structure of the document is also key, with strong headline copy, concise content structure and high quality print in order to engage audiences.

Bazzoo has worked with many organisations in the not-for-profit , public and private sectors on printed materials, exhibition display and web-based presentations.

Our most recent project has been the design and print of Newark CVS Annual report.Screen Shot 2017-01-31 at 15.05.46

Our team would welcome the opportunity to discuss your next report, tender document or presentation – printed or online.

Book a FREE half hour marketing consultation or call 01636 821 607

Bazzoo Squeeze More Into Your Brand

Is Now The Time To Refresh Your Brand?

With 2017 just around the corner, now is the time to get your brand ready for the year ahead. Based near Newark-on-Trent, we have helped clients locally and nationwide for over ten years to promote their brand and grow their businesses. We have a creative and intelligent team who have the expertise to effectively bring your brand to life.

  • Compelling Graphic and Web Design that keeps you ahead of the competition.
  • Stand out from the crowd with the latest Fabric Stands, Lightboxes and Display Panels.
  • Optimise your marketing budget with great value print prices from Business Cards, Flyers or Brochures.
  • Excite your clients with Film, Video and Animation.
  • Attract new customers with a Brand Refresh or Makeover.
  • Ensure your website is mobile friendly with our cost effective Responsive Website packages.
  • Book a FREE half hour marketing consultation or call 01636 821 607