Newark Business Club

New Responsive Website For Newark Business Club

Newark Business Club’s new website was formally launched at this Fridays breakfast meeting (5th August). Designed and built by award winning brand and interactive developers, Bazzoo, the responsive website boasts a number of new and exciting features to enhance the user experience.

PR guru Kerri Saxby, said she “loved the facts and figures page with its animated statistics”.

A short film telling the story of the club is embedded into the home page, which explains the work of the Business Club and how it engages with stakeholders and the wider community to improve the business environment for organisations in and around Newark.

A members directory, lists businesses that are members of the club and provides details of the services that they offer. Over 1000 businesses are included from multi-nationals to small one person enterprises.  One of the first new members to sign up to the FREE members directory was Rob Allen, founder of RedFox Strategy.Screen Shot 2016-08-05 at 14.59.55

NBC has some very active committees, including the Action and Retail committees which are committed to working on behalf of members ‘to create and sustain an economic environment that will make Newark a vibrant and rewarding town to live, work and visit.’

There are many opportunities for members to engage with the club and there are now dedicated sponsorship and advertising pages explaining how businesses can sponsor a meeting, advertise in the monthly newsletter or take a support advert in the Newark Advertiser. Simple to use booking forms make it quick and and easy to register interest.

The responsive website is designed to work on mobile devises, tablets, laptops and desk top computers.

Members of the business club were invited to tender for the design and build project which was let to Bazzoo.  They used the project to develop the skills of its graduate developer and apprentice under the supervision of its lead developer.

 

 

Sculpture at Doddington Hall Website by Bazzoo

Sculpture Exhibition Taps Into Mobile Technology For Enhanced User Experience

Bazzoo have been busy finalising sculpture details, with David Waghorne curator of the Doddington Hall’s third biennial sculpture exhibition.

A dedicated website Sculpture at Doddington has been built together which links to Bazzoo’s event app which lists all sculptures and classifies them by artist, material and location.  Sculptors submit details of their exhibits on a specially designed portal  which allows them to individually manage their artworks and add, descriptions, photographs and prices.

A unique programme developed by Bazzoo seamlessess links the data to a mobile app which displays sculptures and identifies their location within the grounds of Doddington Hall.

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In addition Bazzoo has designed a glossy souvenir catalogue which is being produced to accompany the exhibtion  providing interesting background to the event together with photographs of the exhibits and write-ups on featured artists; Rebecca Newnham, whose work exploring energy, sound and mass;  Paul Vanstone with his beautiful marble Talking Heads, Howard Boycott’s extraordinary slate pyramid and Ruth Moilliet’s magical seed heads.

Site specific installations are being created for Doddington Hall by sculptors Chris Eckersley, Lucy Strachan, Linda Johns and Peter Little.

‘Sculpture at Doddington 2016’ takes place between Saturday 30 July and Sunday 11 September (open daily) and represents the chance to enjoy one of the largest exhibitions of outdoor art exhibitions in the country.

There will also be an indoor exhibition located in Doddington Hall’s Granary Barn.

parallax scrollling website

Parallax Scrolling Website Tells Farm Story

Farmacy, one of the leading agronomy specialists in the UK has launched an innovative software platform that enables multi-dimensional analysis and decision making on farm. Omnia-MASTER-Logo

They chose award winning brand and interactive agency, Bazzoo, to develop a brand for the software and consultancy arm called Omnia Precision.

In addition to developing the brand, Bazzoo have also created an innovative website which uses Parallax scrolling to tell the story of  this innovative new agricultural service.  This feature offers a design in which the background of the website moves at a different speed to the rest of the page creating an impressive visual effect which is great for storytelling. It also encourages visitors to stay longer on the website and to explore more of the content.

From a brand perspective the brief was to illustrate the unique benefits of the Omnia brand and to demonstrate the principle of  multi-layered analysis. To this end a graphic depiction of floating  layers was used.  These brand elements have been adapted across a range of marketing collateral which has included the use of animated infographics. Screen Shot 2016-06-14 at 09.43.13

Omnia Hub is the software gateway and Bazzoo developed a series of icons which are used to navigate around Omnia Hub, the software platform.

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The Omnia brand was launched at Cereals 2016 at  Chrishall Grange, Nr Duxford, Cambridgeshire. James Fountain Creative Director of Bazzoo said ” Cereals is a great place to launch Omnia Precision, it is the leading technical event for arable farmers in Europe. The look and feel of the brand immediately communicates to potential users the concept of farmland comprised as multi-layers, whilst the tag line Omnia Precision conveys the accuracy of the data analysis”.

Bazzoo works with many agro-food business and has specialised knowledge in this field. As an agency they successfully developed the Laid With Love, Free egg proposition which was successfully launched into Tesco stores and a new brand and corporate identity for KG nutrition.

 

Bazzoo Web Developer Awarded Apprentice of The Year Award

Bazzoo Web Developer Awarded Apprentice of The Year Award

Bazzoo are delighted to announce that their apprentice Billy Burrows has been awarded the Apprentice of The Year Award by Newark Rotary Club.

The award acknowledges the hard work and commitment that Billy has applied since joining Bazzoo straight from School aged 17 on a ‘web development and social media’ apprenticeship which will lead to a NVQ Level 3 qualification.

Billy is independently assessed by 3aaa in Nottingham and completes regular oral and written assignments in addition to attending a specialist academy where he completes social media and web development modules.

James Fountain, managing director of Bazzoo, said “Billy has adapted very well to the work environment and has made a significant contribution to the work of our team. He is very diligent and shows initiative. He is very popular with his work colleagues and is happy to contribute to team discussions”.

Billy is currently working on a mobile app and is developing a database as part of a membership website being built for Newark Business Club.

Billy said that “he really enjoys working on real life projects and seeing the results and getting feedback from clients. He is also very interested in working with PHP and developing solutions”.

He is keen to learn and build on his skillset, reading around the subject and conducting research as required.

Create a Great Website with Bazzoo

How To Create A Great Website

It is highly likely that a first time customer will discover your business via your website. As such they will form their first impressions based on its look and feel, it is therefore essential that it does not look amateurish, DIY or outdated. Equally, you may not want your website to appear too long winded or encyclopedic. It’s a balance of enough content to keep visitors interested whilst at the same time, keeping it well structured and on brand.

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As web designers, experience has demonstrated that websites should be intuitive, well structured and easy to navigate with enough interesting content for visitors to explore and ideally engage with you.

Your brand representation, colourways, tone of voice and content are all key to building  rapport, credability and trust with potential clients.

The use of relevant professional photographs, illustrations and well written and succinct paragraphs are all helpful to the visitor. Online shoppers for instance, do not want paragraphs of verbose copy, and as the adage goes, ‘a picture is worth a thousand words‘. We therefore recommend more images and fewer words.

We generally create bespoke designs, so as to avoid websites looking too samey, you don’t want to mimic your competitor, but you can take inspiration from other sites you like.

Having a Content Management System (CMS), where you can easily edit text and images is highly recommended and WordPress is a very good piece of open source architecture around which to design a website, as it comes with an integrated CMS system.

It is essential to build a website that is responsive so that it is optimised to work fluidly on mobile devices such as smart phones and tablets. They enable easy reading and navigation with a minimum of resizing, panning and scrolling.

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Over 50% of people now view websites from mobile devices, with much higher figures for online shopping.

In addition, websites that are responsive are generally ranked higher by Google than unresponsive websites.

Video is becoming increasingly important in terms of content. Faster internet connection speeds and Superfast Broadband have really helped increase the need for online video.  YouTube is also the second most popular search engine after Google. Furthermore it is predicted that 90% of internet traffic will involve video. We therefore recommend the inclusion of good quality video, which as with photographs, enables visitors to get a better impression of your business and providing a more rounded aesthetic, which brings your story and brand to life.

Providing free information, helpful tips or guides can also be very helpful in driving traffic to your website. It also positions you as an expert in your field. One technique is to require visitors to register in order to get more information. You can also encourage visitors to sign up to a newsletter.

For more information or a free appraisal of your website please contact at studio@bazzoo.co.uk or call 01636 821607