It is highly likely that a first time customer will discover your business via your website. As such they will form their first impressions based on its look and feel, it is therefore essential that it does not look amateurish, DIY or outdated. Equally, you may not want your website to appear too long winded or encyclopedic. It’s a balance of enough content to keep visitors interested whilst at the same time, keeping it well structured and on brand.
As web designers, experience has demonstrated that websites should be intuitive, well structured and easy to navigate with enough interesting content for visitors to explore and ideally engage with you.
Your brand representation, colourways, tone of voice and content are all key to building rapport, credability and trust with potential clients.
The use of relevant professional photographs, illustrations and well written and succinct paragraphs are all helpful to the visitor. Online shoppers for instance, do not want paragraphs of verbose copy, and as the adage goes, ‘a picture is worth a thousand words‘. We therefore recommend more images and fewer words.
We generally create bespoke designs, so as to avoid websites looking too samey, you don’t want to mimic your competitor, but you can take inspiration from other sites you like.
Having a Content Management System (CMS), where you can easily edit text and images is highly recommended and WordPress is a very good piece of open source architecture around which to design a website, as it comes with an integrated CMS system.
It is essential to build a website that is responsive so that it is optimised to work fluidly on mobile devices such as smart phones and tablets. They enable easy reading and navigation with a minimum of resizing, panning and scrolling.
Over 50% of people now view websites from mobile devices, with much higher figures for online shopping.
In addition, websites that are responsive are generally ranked higher by Google than unresponsive websites.
Video is becoming increasingly important in terms of content. Faster internet connection speeds and Superfast Broadband have really helped increase the need for online video. YouTube is also the second most popular search engine after Google. Furthermore it is predicted that 90% of internet traffic will involve video. We therefore recommend the inclusion of good quality video, which as with photographs, enables visitors to get a better impression of your business and providing a more rounded aesthetic, which brings your story and brand to life.
Providing free information, helpful tips or guides can also be very helpful in driving traffic to your website. It also positions you as an expert in your field. One technique is to require visitors to register in order to get more information. You can also encourage visitors to sign up to a newsletter.
For more information or a free appraisal of your website please contact at firstname.lastname@example.org or call 01636 821607