Building an Independent Burger Brand

Real Burger Co Logo

The UK ‘s love for gourmet burgers continues to grow. Mintel Research estimates that the sector is worth over £3.3m and customers are becoming more demanding, looking for customised bread and toppings. Consequently, there has been a huge growth in independent gourmet burger bars using locally sourced ingredients.

A great example is the Real Burger Co in Newark-on-Trent. The gourmet restaurant is located in a landmark building on the historic Castlegate ‘strip’. Owner of the business, Martyn Kirby, chose award-winning brand and interactive agency, Bazzoo, to develop the look and feel of the brand across digital, display and print platforms. The Real Burger Co makes extensive use of social media to promote the business and to share regular promotions, so it was important that their posts and promotions were accompanied with quality branding – you can find Real Burger Co on Facebook, Twitter and Instagram.

Bazzoo spearheaded the design and build of their website which also included implementing a home delivery service.

A promotional film on YouTube gives potential diners a taste of the restaurant and its unique vibe.

With the success of the Newark restaurant (above), Real Burger Co have expanded and opened a second restaurant in Grantham (below), further increasing the Real Burger Co brand awareness. The branding is prominent inside and outside both of the restaurants.

A red colourway of the logo has also been created for use with the home delivery side of the business and to differentiate between the home delivery service and the restaurants.

Branding for the restaurant chain has also included point of sale materials, menus and bespoke beer labels designed by Bazzoo for bottled beers brewed exclusively by Milestone Brewery.

 

Looking to change your brand or just starting out and need branding assistance? Email Bazzoo or call 01636 821 607

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