Making An Exhibition A Cereal Event

Specialist exhibition and display agency, Bazzoo, designed and installed this year’s trade stand for Hutchinsons at Cereals 2017, the UK’s leading technical agriculture event attracting over 20,000 visitors.  A high profile visible presence was the brief for the event which is an integral element of the group’s marketing strategy. This aims to raise the profile of Hutchinsons Group as dynamic forward looking Crop Production Specialists and innovators  of effective agronomy solutions including Omnia Precision, Healthy Soils and Plant Vision.

A flexible, tensioned fabric (TFS) double sided display system was used to dress the marquee which enabled the client to vary the messaging according to the audience (which varied during the day and included press briefings) whilst at the same time allowing zoning within the marquee.

The TFS portrayed very large high quality images and illustrations which where used widely by the press to provide an interesting background to their press shots which included the final of the “Cereals Challenge’, Hutchinsons and Velcourt and supported by the British Guild of Agricultural Writers.

It was also important that the stands could be used again for a multitude of events including regional technology centres.

In addition to the display stands, module TV displays, hanging graphics and customised merchandise were used to highlight the key brand attributes. Printed catalogues also supported the launch of Omnia Precision, Plant Vision and Healthy Soils.



On the television screen, informative technical videos of their Omnia Precision agronomy software and the latest cost of production analysis provided visitors with an under. Bazzoo also embedded some novel animated  infographics into the film.

Illustrated below are some of graphic displays at the event which provide a glimpse at the innovation central to the future of farming.

With such a high volume of traffic around the event, the Hutchinsons stands had plenty of exposure and were seen by thousands of people.


If you are requiring exhibition stands for your business or event, get in touch with the team at Bazzoo on 01636 821407 or email