They chose award winning brand and interactive agency, Bazzoo, to develop a brand for the software and consultancy arm called Omnia Precision.
In addition to developing the brand, Bazzoo have also created an innovative website which uses Parallax scrolling to tell the story of this innovative new agricultural service. This feature offers a design in which the background of the website moves at a different speed to the rest of the page creating an impressive visual effect which is great for storytelling. It also encourages visitors to stay longer on the website and to explore more of the content.
From a brand perspective the brief was to illustrate the unique benefits of the Omnia brand and to demonstrate the principle of multi-layered analysis. To this end a graphic depiction of floating layers was used. These brand elements have been adapted across a range of marketing collateral which has included the use of animated infographics.
Omnia Hub is the software gateway and Bazzoo developed a series of icons which are used to navigate around Omnia Hub, the software platform.
The Omnia brand was launched at Cereals 2016 at Chrishall Grange, Nr Duxford, Cambridgeshire. James Fountain Creative Director of Bazzoo said ” Cereals is a great place to launch Omnia Precision, it is the leading technical event for arable farmers in Europe. The look and feel of the brand immediately communicates to potential users the concept of farmland comprised as multi-layers, whilst the tag line Omnia Precision conveys the accuracy of the data analysis”.
Bazzoo works with many agro-food business and has specialised knowledge in this field. As an agency they successfully developed the Laid With Love, Free egg proposition which was successfully launched into Tesco stores and a new brand and corporate identity for KG nutrition.