Kingsgate Nutrition chose Bazzoo to develop their brand and apply it across the full range of media, digital and print. As a new business in an established market it was important to the client that the brand was exciting and compelling to potential clients across the food animal industry. A Christmas card was used to introduce the brand and its ethos to a targeted database.
The logo is based on the Eurostile family of fonts and incorporates a plant symbol representing growth and health. The simplicity of the design allows it to work well across business stationery including excel, word and powerpoint. Business cards, letterheads, invoice sets and badges complete the package of printed colateral.
Digital design was part of the client brief and a responsive website was required together with a social media presence.
We chose an uncoated 600gms artboard for the business cards which worked well with their signature ‘burt orange ‘ colourway.
A Christmas card was designed with two pigs with a nod to some ‘mistletoe’ based on the logo. A simple paragraph of text explained the background to the new business and services offered. Faye from Kingsgate Nutrition said, “Been out and about and seen xmas cards actually up! They look great, they really stand out from the normal cards you see. People have been very impressed with them and such a personal touch!”
Given the technical nature of the core business with a strong link to professional seminars and conferences name badges were a clever design device to hang the branding on.