“Laid with Love Free Range Eggs are sourced from family run farms with the highest ethical, welfare and environmental standards. The innovative brand is designed to work across all marketing platforms.
A category management plan together with retailer presentations where part of the integrated marketing strategy designed to build the reputation of The Lakes Free Range Company and to position it as an innovative and trusted retail partner.”
Our brief was to develop a challenger brand that translated the high ethical and environmental principles held by the parent company. Our campaign centred on a brand that was memorable, had emotional pull, provided tangible health benefits and which supported a national charity through every purchase made. We instigated the first food company partnership with Cancer Research UK. The pink packaging and compelling brand proposition saw Laid with Love successfully listed in TESCO and Booths supermarkets.
Building a dialogue with consumers was one of the key tenants of the brand and the responsive website, social media campaign and on pack graphics and POS worked in harmony building shopper loyalty and driving sales. In store activity and events including celebrity chef James Martin attracted further good PR and consumer interest.
The Laid with Love brand voice has been further developed through the character Henrietta and range of merchandise which is available through an online shop.
See our character development below…
Video allows you to reach a wide audience, 24 hours a day. With various platforms to showcase your film, such as your website, YouTube or Vimeo you can entice new and existing clients. We created an informative video to highlight the free range egg production process; from chicken to packaging.
Animation & Pre-Visualisation.
Animation and Pre-Visualisation were widely used to demonstrate the efficacy of packaging and Point Of Sale design and to test the proposition with focus groups. It was also used to present merchandising concepts. The approach saved time and reduced tooling and manufacturing costs.