Responsive Website Steams Ahead For Midland Railway

Train Passing Reservoir

Major tourist attraction, Midland Railway – Butterley (MR-B), awarded its contract to build a new responsive website to Nottinghamshire brand and interactive agency, Bazzoo.

MR-B is much more than a restored railway, it provides a day out for the whole family with model and miniature railways, play area, picnic areas, cafes and a country park as well as heritage steam and diesel locomotives operating and a host of other attractions.

Special attractions include Thomas the Tank Engine, a vintage steam engines, diesel engines and other railway related items from yesteryear.

Visitors can take a nostalgic trip on one of their heritage trains, immerse themselves in heritage railway culture, explore the museums at Swanwick Junction, take a walk in the country park or enjoy one of the regular special attractions, i.e. Santa Claus Express.

Every visit is different, with some attractions open on certain days and locomotives and rolling stock being moved.

Screen Shot 2017-01-27 at 13.40.14The web brief was to bring to life the essence and culture of the attraction to new and existing visitors through a new mobile friendly website.  Careful thought was given to the structure and navigation of the site to enable visitors understand the full range of attractions and facilities available.

Quick links enable seamless links to many of the services on offer including; planning your visit, eat drink & shop, footplate experience, guided tours, weddings and school visits.

An online calendar lists the trains available each day and customers can click through and purchase a ticket for one of the daily trains. A ticker tape provides up-to-date information 24/7.

A video also produced by Bazzoo gives viewers a birds eye view of the site and a taster of many of the exciting and unique attractions.

A full suite of analytics tools have been built into the site which incorporates the latest Google SEO techniques.

Social media and email marketing have also been implemented as part of the interactive strategy developed by Bazzoo for the Midland Railway Trust.

You can check out the new Midland Railway – Butterley website by clicking here.

For further information or to discuss future projects, please give us a call on 01636 821607 or drop us an email.