Lobbying for Better Rail Services

Long standing members of Newark Business Club, Bazzoo have been using their advocacy skills to help press for improved rail services on the East Midlands Castle line.

Marketing consultancy is a key component of the agency’s services.

Working closely with Newark Business Club, Action Group and  rail transport specialist Bob Poynter (pictured below right with James Fountain), Bazzoo have helped put a response together to the DoT (Department of Transport) in respect to  East Midlands rail franchise. The 58-page document specifically identifies the need for faster journey times by rail from Newark to cities in the Midlands by improving the train service from Newark Castle.

The key objectives of the submission are to :

  • deliver economic, financial and social benefits across the East Midlands by improving connectivity,
  • contribute towards accelerating housing and job growth and the associated tax take,
  • drive a modal shift in journeys from road to rail,
  • make a significant contribution towards the Government’s objective to improve air quality especially in Derby and the four Air Quality Management Areas served by the Midland Main Line where there are dangers to human health.

The pro-bono assignment, has in the past included the setting up of Railfair.co.uk a dedicated website aim at garnering support for better rail services between Newark, the cities of Nottingham and Lincoln and greater rail connectivity with the rest of Britain. An on-line petition was set up and key opinion formers were approached to add weight to the campaign which successfully improved investment and services on the line.

Phase 2 has been to influence the framework of services to be provided under the letting of a new franchise agreement and Scott Williams a graduate intern with Bazzoo has been working with Bob, to create a series of infographics designed to illustrate and explain some of the more complex tenets of the report which include:

  • Proposed Hour Train Service Standard Hour Pattern
  • Proposed Standard Off-Peak – Hour Service Pattern
  • Imbalance of Investment on rail investment (per head) – 2014/15

 

 

Bazzoo offer a comprehensive marketing consultancy including research, strategy & planning, interim cover and mentoring.

For an informal discussion please call us on 01636 821607.

Breaking The Mould With A New Website

Rototek, a world leader in rotational moulding of plastics has chosen UK based interactive agency, Bazzoo, to design and build a new website for the group. The responsive website showcases the world class design, product development services and innovative production processes that enable them to produce everything from sailing dinghy hulls to water containers.

Intuitive to navigate, the new website illustrates the rotomoulding process and Rototek’s manufacturing capabilities at their Nottinghamshire based production facilities in Newark and Worksop.

 

Product Design Engineer, Nino Brizzolara, said he and the team were very pleased with the website. 

The website gallery highlights the key business sectors that Rototek operate in which includes interiors, marine, medical, leisure, retail and industrial.

Google Webmaster Tools have been incorporated into the website which will enable the company to gauge where traffic to the website is coming from along with range of other social demographics and metrics that will enable further refinement of the key messages.

Primary SEO optimisation has been included to help search engines index the web pages appropriately and improve the website’s ranking in searches. Google Maps have been included to help customers visiting either of the two Nottinghamshire production facilities.

A WordPress platform has been used to provide a comprehensive and easy to edit CMS system. Text and images have been laid out with plenty of white space so that it is easy to read and easy on the eye. The content is informative and relevant to the key audiences identified in the original brief. Graphics and photographs and a slider have been used to help simplify complex topics and to aid navigation.

If you are considering refreshing your website or building a new one we would love to hear from you. For an initial free consultation, get in touch with the team at Bazzoo by calling us on 01636 821 607 or by sending an email to studio@bazzoo.co.uk.

Bazzoo also offers design and print services, display and exhibition services, brand development and event organisation.